- IDIOMS -

Lisa Rice wrote this.

Although idioms occur in all languages, the English language is estimated to have at least twenty-five thousand. This can make learning it troublesome. These groups of words with figurative or sometimes literal meanings have been borrowed from various areas of life. Phrases such as “running around like a chicken with its head cut off” or “putting all our eggs in one basket” originated with farming. Financial advice is full of them. In fact, I wrote an entire blog post using them here. Blacksmithing has generated some, too. Take a look below:

The Magic of You

Lisa Rice wrote this.

In voice over, one of the foremost things every talent can bring to a project is themselves. Literally. We each come fully loaded at birth with an incredible package of uniqueness. Combine our life experiences, personality and individual perspective and one script can be interpreted multiple ways.

If you’re not familiar with biometrics take a moment to learn more here. The movie Minority Report highlights ways this technology might be used with advertisers in the future. See the short snippet below.

But before you go there, treat yourself to the fascinating information from this TED talk. You are “fearfully and wonderfully made”. Each of us can rejoice in this fact!

Get Your Funny On!

Lisa Rice wrote this.

I stumbled across an article on Discovery’s neuroscience page that confirmed much of what I probably already knew about laughing. It’s good for us! In fact, there are 10 Reasons Why Laughing Is Good for You. And why not enjoy a good laugh? There are way too many things in this world making us sad, mad, and frustrated. I’m all about keeping my head out of the sand when it comes to current events, politics and real-world problems but I also like to smile, laugh and enjoy the funny. Dare you not to laugh at at least one of the videos below.

Kute Kitty Kommercial

Lisa Rice wrote this.

This Furkids spot might have been low budget but it’s still witty and fun. According to the website, Design Taxi, spokesman Paul Preston isn’t a professional comedian but a contractor with his own property management company who improvised on camera. In fact, the entire spot was shot in only 30 minutes. I like the line, “2016 models are windows compatible.”

Take a look. Lots of feline fun for sure!

Source: Furkids "low-budget" commercial wins over the internet! by Furkids on Rumble

Speaking Naturally Naturally

Lisa Rice wrote this.

While watching television with a close friend the other day, a Gatorade spot came on. It was an athletic anthem. Even a poem of sorts. Voiced in the regulatory time constraint of exactly thirty seconds, it sounded effortless with effort. Forceful without force. Rhythmic yet staccato-like. But above all…natural. I was impressed!

This particular kind of spot is more difficult to voice than one requiring an announcer voice. And they’re wildly popular. In fact, I’d say the majority of scripts I’m asked to audition for require a conversational voice. NO ANNOUNCERS, written in caps, is clearly understood.

One reason this genre requires some finesse is because not all scripts are written in a conversational style even though the client wants it voiced that way. A conversational script works better with incomplete sentences, assumed pronouns and less technical verbiage. Why? Because that’s the way most people speak.

Another reason they take extra skill is because most voiceover talent only see typewritten words on a page. No video yet because it’s probably in the works. What the finished video or audio will look or sound like takes imagination. Even trickier? The tempo because the music usually hasn’t been chosen at that point. The only direction normally given is the type of voiceover needed, a voice age range and perhaps a particular celebrity voice match. In other words, “conversational, between the ages of 30 and 45, similar to Scarlett Johannson."

Really? Really.

So…one hopes to goodness the mark is hit. Pausing a little here. Moving through the script at a believable pace. Placing emphasis on words that need it. Resting oh-so-deftly on words most people would never use in a casual conversation.

Be it non-broadcast narration, explainer videos or broadcast commercial spots, sounding conversational takes effort.

Naturally.

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