Is Your Sky Falling or Opening Up?

Lisa Rice wrote this.

Several years ago, a phone call to a local television station I’d been providing voice over for changed my career in ways I would have never planned. You see, most of the time radio and television producers would call me into their studios to record. However, over time, the calls began to dwindle. I decided to find out why.

One of my favorite producers explained to me that his station’s policy (along with many others) had changed. Moving forward, they would only be hiring talent who could record from their private studio. I got off the phone that day both disheartened and discouraged. How would I accomplish that? I didn’t own my own studio and wasn’t sure I wanted to!

I made up my mind that I would take a year to research my options.

  • What equipment would I need?
  • Who would my customers be?
  • Did I have the funds in place to begin this business endeavor?
  • Would I target local companies or utilize the Internet to find customers worldwide?
  • What would running an Internet business look like?
  • What would it entail?

I’d been voicing work since the age of eighteen so I knew my experience would be advantageous. Since my comfort zone had already been stretched, I challenged myself to move my career parameters even further. National work would be the goal with local and regional as building blocks. Once that was accomplished I’d begin seeking international work.

I secured a loan and got started. My first move was to buy broadcast quality equipment for my private studio. Next, I recorded my demos. And lastly, I invested in my website.

Thankfully, it all paid off! It hasn’t been easy but nothing worth having ever is.

I’ve learned a myriad of lessons since that phone call many years ago including:

- Do the homework. Tests will come.

- The best thing I can bring to a script other than knowledge is my life experience.

- Every customer is important; national, regional and local.

- Don’t give up! Keep pounding the rock.

- My failures molded me into someone better.

- Forget designer clothes. Wearing a smile is far more important.

And finally, the first step isn’t really a step. It’s a great big JUMP.

Are you facing an obstacle you never expected? Are you being forced to set new parameters either personally or professionally?

Amy Purdy makes my story look trivial. Instead of being stopped in her tracks she decided to get creative. I hope you will, too.

2 Comments for Is Your Sky Falling or Opening Up?

  1. jill goldman Says:

    lisa, i love the way you faced the challenges and moved forward! and amy purdy’s video is also incredibly inspiring. thank you for sharing!

  2. Lisa Rice Says:

    Thanks, Jill. Amy’s story was too incredible not to share. She truly is an inspiration.

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