What Is a Customer?

Lisa Rice wrote this.

While waiting to be seated at a local restaurant, I noticed a plaque posted at the entrance with some excellent business advice:

What Is a Customer?

~ A customer is the most important person in our business.

~ A customer isn’t dependent on us. We’re dependent on them.

~ A customer isn’t an interruption to our work. They are the purpose of it.

~ A customer does us a favor when they come to us. We aren’t doing a favor by providing service to them.

~ A customer is part of our business—-not an outsider. They aren’t just money in the cash register. They’re a human being with feelings who deserve respect.

~ A customer is worthy of the most courteous attention we can give. They’re the lifeblood of our business. Without them, our doors would be closed.
Don’t forget!

Not surprisingly, my meal at this restaurant was served with a smile exactly as ordered and tasty. In fact, I can’t wait to go back again!

As a freelance voiceover service provider, I was reminded once again that good service can’t be beat! I’ve decided to tweak the motto and post it in my studio.

Download your own pdf version below.

What Is a Customer?

What Is a Customer? Freelance Version

4 Comments for What Is a Customer?

  1. Kurt Feldner Says:

    I cannot agree more wholeheartedly, Lisa. If there was a job title of “Customer Service Czar,” I’d apply for it…that’s how much of a proponent I am for providing excellent service, which is stated so well in the posting at the entrance to the restaurant you mentioned. Service like this lets the customer know he/she is the most important person at that very moment in time and without their patronage, there’s no reason to keep the doors open. Simply put…it’s all about THEM.

  2. Lisa Rice Says:

    Yes, it is all about them.

  3. Molly Walpola Says:

    Great post Lisa. I would add that beyond retail marketing, that principle applies as well. Mapping the customer journey is extremely important and listening and responding appropriately is the key to closing the sale or maintaining that relationship.
    Some B2B marketers fail to realize that even in a B2B environment, they are dealing with “human beings with feelings who deserve respect.”

  4. Lisa Rice Says:

    Thanks for visiting, Molly. Yes, and I love that you mention maintaining the relationship. It reminds me of a song I was taught in Girl Scouts which I’ll change for business purposes…“Make new customers but keep the old. One is silver but the other gold.” ; )

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