Made in the USA

Lisa Rice wrote this.

Lately, there’s been a lot of talk about American jobs and the loss thereof. Good luck finding a newscast without unemployment rates, the trade deficit or gross domestic product being mentioned. Now, I don’t claim to be an economic expert but in this case I’m not sure I need to be.

My job, voiceover, is a service. But the meat and potatoes work of the United States has traditionally involved manufactured goods. Those tend to have a trickle down effect. Like the need for more janitorial services, restaurants, shoe stores and so on. In other words, one job begets another and another and another. Before we know it, the economy is recovering and people are walking around with a bounce in their step.

Granted, I like my Nikes, silk scarves and dollar store finds as much as the next person but a report from CBS News provoked some serious thinking on my part. What’s the discrepancy between what I own that’s made in the USA and what isn’t?

Before buying anything new, I’ve challenged myself to search for its country of origin. My mission? To find a Made in the USA insignia. Sometimes it’s easy to find alternatives to foreign-made products and sometimes it seems impossible. Here’s one helpful resource.

Buying Made in the USA will eventually help any business. Remember the trickle down effect? For me that means more corporate narrations, broadcast spots, telephone greetings, point-of-sale presentations and e-learning modules. Brand new audio voiced, recorded and uploaded from the heart of Virginia.

How about you? What are your thoughts regarding Made in the USA?