Surrender vs. Survival

Lisa Rice wrote this.

As the daughter of a business owner/entrepreneur, wife of a business owner/farmer and owner of my own business, the story of West Liberty Foods had a certain appeal to me. As I learned more about their story and had the pleasure of narrating it, I was reminded once again that every business has highs and lows. In fact, this applies to most of us professionally and personally.

My favorite quote comes from West Liberty Foods chairman Paul Hill as he describes those who make up their co-op, “Farmers don’t give themselves enough credit for who they are. They’re businessmen. They’re entreprenuers. They understand risk. And they aren’t afraid to get emotional. And it’s that emotion that carried us.”

Staying passionate and persistent about what we do and why we do it can mean the difference between surrender and survival.

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