Split Seconds

Lisa Rice wrote this.

As a voice talent, I work in seconds. Especially when voicing broadcast spots. These come in :15, :30 and :60 time constraints. However, the scripts themselves can be so stuffed with words that a little vocal finesse is needed. It’s kind of like running a race with a tea cup on your head.
I previously explained how to accomplished this in a previous post. Another way of solving the problem is if the writer replaces one word with another. Say a six syllable word for a three. Syllables eat seconds.

Life eats seconds, too.

“In a split second you could ruin your future, injure or kill others, and tear a hole in the heart of everyone who loves you.”

This quote comes from Sharon Heit. Her son Alexander was driving into oncoming traffic when his car started drifting toward it. He jerked the steering wheel to correct but veered off the road and rolled. Alexander wasn’t speeding. He was texting. You can view his last text here.

We’ve all been tempted to pick up our phone to see what the buzzing is about. Is it worth it? If someone told us to close our eyes for ten seconds and drive into oncoming traffic we’d think they were crazy.

The National Safety Council estimates that at least 28% of all traffic crashes or 1.6 million accidents per year involve drivers using cell phones and texting. Cellphone related crashes result in 6,000 deaths and half a million injuries per year.

I think of the video below when tempted to text and drive because no text is worth dying for.

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